Martech Interview with the Jon Perera on AI and ML use in Sales

Martech Interview with the Jon Perera on AI and ML use in Sales

Chief Marketing Officer of Highspot, Jon Perera shares his views in an interview with martech about Integrating AI and ML in sales. In today’s quickly changing business landscape, go-to-market teams need technology that tells them what’s happening and how to respond, before it’s too late.

In today’s quickly changing business landscape, go-to-market teams need technology that tells them what’s happening and how to respond, before it’s too late. The B2B marketing world looks increasingly like the B2C marketing world in its ability to deliver personalized experiences that make it easy for the prospective buyer to find the information they need – and make decisions based on that information.

About Jon Perera – Jon is a proven B2B marketing leader with a passion for building inclusive, high-performing organizations. He has spent 6+ years focused on K-12 education. Their programs helped to empower teachers with technology in under-served schools from Egypt and South Africa to the US. His personal passions include fly fishing, the environment, family, and cooking with friends.

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