Martech Interview with Phil Lore about Martech Stacks

Martech Interview with Phil Lore about Martech Stacks

Chief Revenue Officer of Affinity Solutions, Phil Lore talks in interview with martech about Martech Stacks focusing on customer experience underlining contextualization. He highlights the findings of their recent survey with marketing decision-makers. While we are moving toward a more programmatic world, the market definitely focused too heavily on AI and tech in general over the last few years, and we are currently seeing a market correction.

While we are moving toward a more programmatic world, the market definitely focused too heavily on AI and tech in general over the last few years, and we are currently seeing a market correction. The future is all about data-enabled marketing strategy and creative execution. The most vital currency for a marketer today is improved contextualization to give their customers better experiences. Focusing on building the next generation of truly transformational customer experiences in Banking/Loyalty platforms and enabling Brands and Marketers to drive greater ROI and efficiency within their Martech/Adtech stack.

About Phil Lore – Phil Lore is EVP, and Chief Revenue Officer (CRO) for Affinity Solutions. Prior to joining the company, he served as Group VP of the Financial Services business unit at Acxiom Corporation. Phil has over 20 years of experience building high performance sales/account teams in Banking and Financial Services. Phil began his career at IBM, holding many management, sales and operations roles.

About Affinity Solutions – Affinity Solutions is the first data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people’s lives.

For more such updates, check Out recent Martech Cube Interviews.